PRIMARY TEACHING/RESEARCH INTEREST

1. Health Informatics
2. Enterprise Application Integration
3. Technology and Innovation

SPECIFIC RESEARCH INTERESTS

1. Health Informatics
2. Digital Libraries and Visualization
3. Virtual Communities

SPECIFIC TEACHING INTERESTS

1. Data Networks
2. Web Systems Development
3. Health Informatics
4. E-Business Strategy
 

EDUCATION

Doctor of Philosophy (Information Systems), 1998
New York University, Stern School of Business.
Dissertation Title: “The Annotate System: Designing Collaborative Information Retrieval for Knowledge Management.” This thesis modified a search engine at a major commercial bank and measured the adoption of the newly established collaborative features. Committee: Profs. Kambil, Stohr, Wigand.

Master of Business Administration , Statistics and Operations Research, 1991
New York University, Stern School of Business

Master of Arts (Pharmacology), 1983
Columbia University College of Physicians and Surgeons

Bachelor of Arts (Biology), 1980
Princeton University

WORK EXPERIENCE

• Present. President, Seventh Rank Associates, LLC. An E-health consultancy specializing in Pediatric Electronic Medical Records software solutions for the small private practice. PedOne™ is the main product offering. We are using open source components Django (Python) and MySQL as well as Flex to build a user-centered workflow. In the 08-09 academic year, I am involving interns from the University of Arizona's ECE Department. They are participating as part of the ECE Senior Engineering Capstone project. This project is gathering emprirical data for top tier research journal articles - the perspective of the private practice is valuable in tangible discussions of how to architect the National Health Information Network (NHIN).
• 2007 to 2008. Researcher, Accenture Technology Labs. Explore advanced technology issues such as the Semantic Web with respect to enterprise system integration, particularly in Health Informatics (from the payer and provider perspectives).
• 2006. Original work on PedOne™ - medical software initially written in Perl and Javascript with a MySQL back-end to provide doctors, nurses, and billers with a convenient and intuitive interface for practice management in pediatrics.
• 2000-2005. Assistant Professor, MIS Department, Eller College of Management, University of Arizona, Tucson. Work in E-Health, Digital Libraries, HCI, Groupware, and E-Business.
• 1999-2000. Senior Information Architect, Hoffmann-La Roche Pharmaceuticals, Basel, Switzerland. Coordinated global intranet knowledge management portal rollout.
• 1998-1999. Post-doctoral researcher at the Fisher Center, Haas School of Business, University of California, Berkeley. Worked with affiliate companies on procurement systems and E-Commerce strategies. Taught Data Communications at the SIMS School.
• 1996-7, Senior Consultant, JP Morgan. Implemented cooperative information retrieval across dozens of Unix and Lotus Domino Web document repositories. Also implemented numerous other production intranet applications in the commercial paper and bond departments.
• 1994-1996, Instructor: Stern School of Business, New York University Also worked at the McKinsey corporate headquarters, assisting in complex 'help desk' cases.
• 1994-1995, Developed and researched the New York University SEC EDGAR Development Site, an NSF Project, Professor Ajit Kambil, principal investigator. This flagship project was the first to demonstrate that the U.S. government could successfully disseminate public data on the Internet. See the 1998 CACM article by Kambil and Ginsburg (in Publications section) for an overview article on the project.
• 1992-1993, Consultant, Spencer Analytics. I was on assignment at McKinsey & Company to help on specialized strategy projects.
• 1990-1992, Consultant, AT&T.
• 1986-1989, Systems Analyst, Drexel Burnham & Co. Supported futures and options clearance activities; numerous full lifecycle projects to support various back-office functions.

COURSES TAUGHT

• E-Business Strategies, University of Arizona, MIS Department, Eller College of Management. Real world case studies - especially dot.com success and horror stories. One of the cases that I helped construct was on California Wineries and Internet marketing stragies (see paper by Gebauer and Ginsburg).
• Data Networks, University of Arizona, MIS department, Eller College of Management. Standard TCP/IP networking class; I added hands-on laboratory modules to understand routers and firewalls.
• Web Systems Development, University of Arizona, MIS Department, Eller College of Management. This was a new course that received high ratings. It focused on open standards web applications using MySQL, CSS, and XHTML. Some of it was based on Advanced Software I had taught previously at New York University.
• Computer Networks, Spring 1999. At the SIMS School, University of California, Berkeley. Traditional LAN, WAN, TCP-IP topics including newer fielded protocols such as HTTP and coverage on experimental work in Mobile IP, high-speed switching and other special topics. Teaching Credential: this course was the highest rated by students (6.2 out of 7) of any SIMS school course that term!
• Advanced Software at New York University, Stern School of Business, Fall 1994 to Spring 1997, 6 semesters. Combined MBA and undergraduate class. Revamped the course content; syllabus, lecture notes, and old exams available. Special topics on security, search architecture, and Web to RDBMS integration. Some code samples made their way into the HTML and CGI textbook (see Textbooks, below).

Newest:

1. Pediatric Private Practice on the National Health Information Network, AMCIS 2009. This work is related to my work on the IEEE Medical Technology Policy Committee (MTPC).
   
2. Exploring Two Enterprise Semantic Integration Systems with Alex Kass and Peter Yeh (Accenture Tech Labs), HICSS 09.

Exploring the Black Box of Task-Technology Fit: The Case of Mobile Information Systems. Judith Gebauer and Mark Ginsburg. Communications of the ACM VE, January 2009.

A report on the E-Health Interoperability Summit at NIST Headquarters, Gaithersburg, MD, Oct 18-19, 2006. IEEE Engineer Today.

Volunteerism and virtual community business success: The case of the Internet Chess Club. Journal of Organizational Computing and Electronic Commerce, 16:3-4, pp. 323-341, 2006. Mark Ginsburg and Suzanne Weisband.

Factor analysis, principle components analysis, and other statistical methods are used to understand volunteers' motivation in a highly successful online business.

Visualizing Digital Libraries with Open Standards. Communications of the AIS (CAIS), March 2004.

This paper demonstrates an interesting digital library visualization 
prototype: it features a large number of topical XML standards working 
in concert with the Cornell arXiv technical document collection 
to fetch and visualize metadata. Interesting feedback was received from 
major visualization labs at the University of Maryland and Virginia Tech. 

Unified Citation Management and Visualization Using Open Standards: The Open Citation System Journal of IT Standards and Standardization Research Spring 2004.

 
Another work focusing on open standards and visualization. 
This one unifies Windows (EndNote) and Unix (BibTex) reference 
systems in a hub-and-spokes architecture. There are a surprising number
of ad-hoc efforts in the field to accomplish precisely the same thing; 
many research facilities are cross-platform 
(e.g. the ETH in Zurich, Switzerland and the InterBib project at Stanford).

Client-Side Monitoring for Web Mining. Kurt Fenstermacher and Mark Ginsburg. Journal of the American Society for Information Science and Technology (JASIST), 2003.

This paper uses Python to capture user events in an MS-Office session 
for highly granular access logs.  Organizational document management 
implications are discussed. The advantages of this approach versus 
incomplete server-side log analysis are also discussed.

The U.S. Wine Industry and the Internet: An analysis of success factors for online business models., Judith Gebauer and Mark Ginsburg. Electronic Markets Journal 13:1, 2003.

A set of annotated interviews explain how various wineries exploit 
the Internet channel. This journal has evolved to become the premiere
European outlet for E-Business and E-Commerce papers.

A Lightweight Framework for Cross-Application User Monitoring, Kurt Fenstermacher and Mark Ginsburg. Cover feature, IEEE Computer, March 2002.

The original client-side granular log analysis paper; the feature
story of a popular software engineering journal.  The techniques 
described in this paper can, e.g., tell us what sources 
(on Internet or local hard drive) were used to prepare a paper 
or a set of slides).

Virtual Communities of Transaction - The Role of Personalization in Electronic Commerce, Petra Schubert and Mark Ginsburg. Electronic Markets Journal Spring 2000.

This paper proposes a framework for personalization in online 
transaction-oriented systems. It is a modernized version of one of the 
key chapters of Petra's German-language thesis 
(St. Gallen University, Switzerland).

An Agent Framework for Intranet Document Management. J. of Autonomous Agents and Multi-Agent Systems (Springer) Vol. 2, No. 3, 1999.

Document management is divided into discrete phases and classes of 
agents are proposed for each. Potential strategic benefits to the 
organization are discussed. 
By spanning agent technologies and organizational IT issues, 
the paper gives business perspective in this technical forum.

Lessons from the EDGAR Project. Ajit Kambil and Mark Ginsburg. Communications of the ACM, July 1998, Vol. 41, No. 7, pp. 91-97.

A major report on an important and wide-reaching NSF grant 
that provided millions of 
corporate disclosure documents to the public. 
I was the lead developer on the 'EDGAR on the Internet' project. 

Evaluating WWW and Lotus Notes Enterprise Groupware Solutions. Mark Ginsburg and Katherine Duliba. International Journal of Computer Supported Collaborative Work (J CSCW) [Kluwer] February-March 1997, pp 201-225.

2 banks and a brokerage house were examined and the 
use of Web- and Notes- collaborative systems were examined. 

CONFERENCE PAPERS AND PRESENTATIONS [full-text]

Published

Pediatric Private Practice on the National Health Information Network - AMCIS '09, San Francisco, eHealth track.

Exploring Two Enterprise Semantic Integration Systems. Mark Ginsburg, Alex Kass, and Peter Yeh. HICSS-42, January, 2009, Big Island, Hawaii.

Exploring the Black Box of Task-Technology Fit: The Case of Mobile Information Systems Judith Gebauer and Mark Ginsburg. ICIS 2006 - WeB (Workshop on E-Business) December 2006.

Interface Considerations in a web-based Pediatric electronic medical records system AMCIS 2006, Acapulco, Mexico, August 2006.

MEDQUAL: Improving Medical Web Search Over Time with Dynamic Credibility Heuristics SSRN Social Science Network and HCI International Conference, Las Vegas, NV, August 2005.

This paper presents a prototype system that allows doctors to rank the 
credibility of web medical information (group consensus) and this in turn 
reorders the search rankings. Groups, according to their beliefs, can promote or demote a given site. 

A Framework for Virtual Community Business Success: The Case of the Internet Chess Club, Mark Ginsburg and Suzanne Weisband. HICSS-37, Big Island, HI, January 2004.
What's Inside a Successful Virtual Community Business? Americas Conference on Information Systems (AMCIS), Tampa, FL, August 2003.
The Catacomb Project: Building a User-Centered Portal the Conversational Way. WIDM 2002 (Fourth International Workshop on Web Information and Data Management), part of ACM Conference on Information and Knowledge Management (CIKM) McLean, VA, November 2002.
Mining Client-Side Activity for Personalization, Kurt Fenstermacher and Mark Ginsburg. WECWIS Conference, Newport Beach, CA, June 2002.
Social Capital and Volunteerism in Virtual Communities: The Case of The Internet Chess Club, Mark Ginsburg and Suzanne Weisband. HICSS-35, Big Island, HI, January 2002.
Realizing a Framework to Create, Support, and Understand Virtual Communities Conference, Digitization of E-Commerce and E-Intermediation, Maastricht, Holland, November 2001.
The Vines They Are E-Changin' - Or are They? The California Wine Industry Enters the Digital Age. Judith Gebauer and Mark Ginsburg, University of California, Berkeley working paper. June 2001.
'Growing out of its Skin: Principles of the Evolution and Extension of the Internet Chess Club, 1995 to Present.' AMCIS, Boston, MA, 2001.
Pattern Acquisition to Improve Organizational Knowledge Management, Mark Ginsburg and Therani Madhusudan, University of Arizona. AMCIS 2001, Boston, MA (Socio-Technical Networks minitrack)
Openness: The Key To Effective Intranet Document Management ISE'2001, Workshop on Knowledge management, Las Vegas, NV, June 2001.
Intranet Document Management Systems as Knowledge Ecologies, HICSS-33 Knowledge Ecologies minitrack, Big Island, HI, January 2000.
Beyond the Electronic Catalog: Extending Procurement Architectures with Coordination Mechanisms. Mark Ginsburg, Judith Gebauer and and Arie Segev. Fisher Center, Haas School of Business, University of California, Berkeley International E-Commerce Conference, Bled, Slovenia, June 2000.
Annotate: A Web-based Knowledge Management Support System for Document Collections Mark Ginsburg and Ajit Kambil. HICSS-32, Big Island, HI, January 1999.
Annotate: A Tool for Collaborative Information Retrieval. WETICE Workshop, Stanford, CA, May 1998.
Evaluating WWW and Lotus Notes Enterprise Groupware Solutions. Mark Ginsburg and Katherine Duliba. WWW6 Proceedings, Paris, France, July 1996.
The EDGAR Internet Project: Web Application Development Considerations. Mark Ginsburg and Ajit Kambil. AIS Proceedings, August 1995.
The EDGAR Project: A Case Study in Disseminating Financial Data on the Internet with Ajit Kambil and Alan Eisner. 2nd World Wide Web Conference, Chicago, IL, August 1994.
Symbolic Representation of Securities Trade Settlement Messages Applying the Principles of Formal Languages for Business Communication. Mark Ginsburg, Steven O. Kimbrough, Bruce W. Weber. HICSS (3) 1994: pp. 548-557.

Textbooks

• HTML 3.2 and CGI Unleashed, Samsnet/Macmillan, October 1996. John December and Mark Ginsburg. This early yet comprehensive Web programming offering sold over 35,000 copies in its lifetime even though the hardcover edition weighed in at over 7 pounds! My chapters covered web network protocols, middleware and back-end (database).
• Late Night ActiveX, Ziff-Davis Press, October 1996. Eric Tall and Mark Ginsburg.

SPECIAL AWARDS and HONORS

• AZFAST Grant, Arizona State Commerce Department, October 2005. Awarded to help prepare SBIR Federal Small Business Grant for PedOne pediatric software.
• Received personal citation letter from Arthur Levitt, Chairman of the SEC, on October 10, 1995 thanking me for my help in bringing about a 'milestone in the commission's history': the SEC EDGAR Web site. Recognized by U.S. government for helping provide EDGAR corporate disclosure data to the public.
• Beta Gamma Sigma, National Honor Society of Business, June 1991.
• W. Edwards Deming Award for Achievement in Statistics and Operations Research, June 1991. Dr. Deming personally gave me the award.